UEV Templates for Hackathon and Pitch Events
A quick pitch is something you can deliver at any moment to explain your vision to someone in one to two minutes. You can use variations of the quick pitch when introducing your startup during longer pitches to help get you started. In some pitches, this is the perfect length, and you just need to add slides. Practicing this helps you be refined, succinct, and clear about what you’re building.
The template below is a guide and not a Madlib. Do your best to cover the sections this advises, but feel free to word this however is most comfortable to you, as long as it stays “quick”.
Typically, the sections you’ll want to cover are:
Intro
Problem
Solution & Differentiator
Revenue
Financials and Market
GTM
Competition
Team
Value Statement & Ask
Intro
Hello, my name is [name] and I am the CEO (or CxO) and Founder (or Co-Founder) of [company] and we’re building [what you do] to help [who it’s for] by using [your secret sauce].
Problem
[problem owners] struggle with [the problem] because [root cause]. The problem impacts [how many, how big – give a sense of scale]. The result? [layout out one or two metrics and stats describing the cost of this problem, be it financial, social, or other].
Solution & Differentiator
We solve this problem by [explain your solution and exactly how it addresses the problem you described]. Our [secret sauce] is unlike any other solution in market because [how you differentiate].
Revenue
Our revenue model [explain how you make money – subscription, gain share, etc.].
Financials & Market
There are [number of prospects] in [market region like US or the world] that have this problem. We think we can charge [average cost per customer] per customer on average, making our TAM approximately [total in-market prospects X cost per customer = TAM value]. We think we can get [# of customers] to pay this amount within the [tighter scoping of the market by region or other factor, for example a state or one sub-industry] over the next [# of years] for this solution, generating [# of customers X average price per customer = YoY revenue] in YoY revenue. Customer acquisition and operational costs on average will be [cost value] per customer, leading to %[percentage] margin.
GTM
To gain traction, we will find our customers [where you plan to find them] through [your strategy, e.g., cold outreach, warm intros, paid ads, channel partners, or other form – be specific]. To validate our market hypothesis, we plan to target our ICP using the following characteristics and perform an outreach campaign and interview to test product market fit: [list of target attributes: company size, revenue, sector, industry, etc.].
Competition
There are [some metric of quantity, exact or not] companies in this space. They range from [explain the various forms of competition] to [continued]. We stand out because [what sets you apart].
Team
Our team knows this space. We have [explain your experience broadly]. We are experts here, and we are the right team to solve the problem.
Value Statement & Ask
We think that [the problem] can be reimagined with [the solution]. Our customers will be able to [list outcomes]. We’re asking [whatever you need to be successful] to help [whatever you’re going to do]. Thank you!