UEV Logo
Apply Now

Made with Philadelphia grit and pride.

See What Your Market Really Wants - Before You Build

Introducing UEV Clarity

Most founders move fast. Clarity helps them move in the right direction.

Developed by United Effects Ventures, Clarity brings early-stage teams the kind of evidence that’s usually missing when ideas take flight. It closes the gap between what founders believe customers want and what those customers will actually buy.

By surfacing revealed preferences - what people do, not what they say - Clarity gives startups early, actionable signals that de-risk development, sharpen positioning, and attract investor confidence long before a product launches.

Learn MoreApply to UEV

Why Clarity Exists

Startups rarely fail from lack of effort. They fail because founder conviction outruns evidence. Clarity exists to bridge that gap. Founders use Clarity to pressure-test ideas in the wild - uncovering how customers frame the problem, what they value most, and finding your first wedge in new or existing markets.

Refine your startup vision with expert guidance.

Craft actionable strategies for customer acquisition.

Prepare confidently for your next investment opportunity.

Why Clarity Exists

Why Investors Notice

In a market where most early-stage bets are made on charisma and slides, Clarity replaces guesswork with signal. When customers engage deeply with a concept - and a significant share take meetings to discuss it seriously - that's evidence of demand. For founders, it means going to investors with more than a vision. For investors, it means confidence in what's real.
Why Investors Notice

What Founders Gain

Clarity turns early curiosity into usable market signal. Founders walk away with:

MESSAGE

Understand where your opportunity is most visible and how to frame it in language that resonates

MARKET

Messaging rooted in how real customers talk, think, and decide - not guesswork

MOMENTUM

Signals that strengthen customer conversations, product direction, and investor confidence

Real Results, Early Proof

Founders using Clarity gain what every startup needs most: real customer validation before they commit time, capital, or code.

“This is the first time I’ve had meaningful market feedback before we built the MVP. Clarity helped us see how differently people manage their inboxes — and where the strongest common need really was.”
Nik Patel
Nik Patel
Founder & CEO, Priority Lens

Pricing that Makes Sense

We meet you where you are so you can make rapid decisions about your future.

Evaluation

Free

1 hour conversation

Assess if you're a good fit: subject matter expertise and clear ICP concept required

Honest discussion about whether Clarity will help your specific situation

Explore the win-win: ensure mutual benefit before engagement

For equity approach applicants: review requirements and approval process

Book a Consultation

Equity Approach - Early Founders

$10K + 1.5% Warrant

6 month fixed term. The warrant is issued to UEV as compensation.

We lead outreach and sales conversations, targeting 100+ ICP discussions

Weekly iterations refine messaging and product definition until you find a version people want to buy - or we identify failure early

Figure out if your product will work in months, not years so you don't burn your runway building something that won't sell

Deliverables: collateral, sellable product definition, customer feedback, early adopters

Apply for Clarity

Fixed Fee - Established Founders & SMB

Starting at $45K

6 month minimum term

Everything in Equity Approach plus active sales execution and product iteration flexibility

Larger scope and longer engagements tailored to established founders and SMBs

Optional: concept testing with materials handoff or venture build-out with equity grant

Optional: investment area analysis with market sizing and multiple product concepts

Access to follow-on work: new venture creation and AI Lab opportunities

Get Started

Frequently Asked Questions

Everything you need to know about Clarity

Clarity is a consulting service engagement from United Effects Ventures that helps early-stage founders validate market demand before building (i.e., Product Market Fit). It combines founder insight with real-world feedback to identify what customers truly value and where traction can begin.
Clarity was originally designed for B2B tech founders at the concept, prototype, or pre-seed stage who want to reduce uncertainty and strengthen their market position before fundraising or product launch. We are now offering Clarity to later stage established founders with products or SMBs thinking thorugh investments in products as well.
Founders leave Clarity with clear, evidence-based positioning, early validation of customer interest, and a defined narrative they can use with investors, partners, and potential buyers.
Each engagement moves quickly - typically 6 months - so founders can act on market signals while momentum is high.
No, though we can still work with you if you do have a product. Clarity works best when the idea or MVP is still forming. The earlier we engage, the faster you can align your build and go-to-market around verified demand.
Clarity doesn’t follow a classroom model or rely on theory. It’s a focused, hands-on, consulting service engagement that delivers actionable signal from the market - not generic feedback or templated advice.
Yes. Investors often use Clarity as a due diligence step for early-stage teams in their pipeline. It helps validate a founder’s market understanding and reduces uncertainty ahead of pre-seed or seed rounds.
A warrant entitles UEV to purchase equity at an established price (typically very low) at some point in the future. You issue the warrant to UEV as a means to compensate us for not paying the full value of the service up front.
We like to think we've offered the best deal possible; however, we recognize that every deal is different - we're open to discussion.

Ready for Clarity?

If you’re exploring a new idea, refining an early product, or preparing to raise capital, Clarity helps you see what matters most - before you build, pitch, or spend.

Apply for ClaritySchedule a Call
Clarity | United Effects Ventures | United Effects Ventures